Clik here to view.
Valentines Day – The Numbers of Love
With Valentines Day around the corner retailers are busy trying to pry every penny of true love, guilt or obligation from consumers on this “holiday”. Grocers have gotten into Valentines Day in a...
View ArticleClik here to view.
Social Networking Is Trending Down
Social networking is dead. Well, not exactly… but it’s likely to have peaked. The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012,...
View ArticleClik here to view.
Mobile Business Is Not A Food Truck
Doing business on mobile does not mean operating a food truck. Rather its the extension of whatever your business is to the mobile device channel. This is important only if you want to stay in...
View ArticleClik here to view.
Yoga Pant of the Month Club
Yoga pants are au de rigueur for many women. Yoga pants can be seen worn pretty much anywhere – maybe even at yoga class. Yoga pants have become as common-place for women as five-pocket jeans for men....
View ArticleClik here to view.
Mobile Connects With Consumers
Mobile devices are the primary social media devices. Sounds pretty intuitive doesn’t it? All one has to do is go where there are lots of other people and you’ll see many have their eyeballs glued to...
View ArticleClik here to view.
Three Retail Trends To Avoid in 2013
Retailers today want to be something other than what they are. This premise is illustrated by three trends: #1 The Grass Is Always Greener Trend - Things always look better on the other side of the...
View ArticleClik here to view.
Showrooming Is Really Amazoning
At On The Horizon, Thought-Tech authors have written about showrooming several times. Posts such as ”Showrooming Rewrites Retail Playbook“, and “Showrooming Evolution” have chronicled the evolution of...
View ArticleClik here to view.
iTunes – 10 Years After
Ten years ago when Steve Jobs and Apple introduced the iTunes music store it was seen as a solution to a bigger problem in the recording industry. Piracy. In the ashes of Napster, iTunes appeared to...
View ArticleClik here to view.
Catalogs Are Making A Comeback
The arrival of 4 catalogs in one day’s mail brought us to that rather unscientific conclusion – catalogs are coming back. In the mail were glossy well-produced catalogs from Frontgate, REI, ULINE and...
View ArticleClik here to view.
Best Buy’s Windows Stores Won’t Work
Best Buy has been struggling for footing in an omni-channel world. The past 18 months have been tumultuous to say the least. But the stakes could never be higher for this holiday season. It’s do-or-die...
View ArticleClik here to view.
How Do We Sell On Social Media?
Overall usage on social media platforms is exploding. Millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. In the U.S....
View ArticleClik here to view.
Buyer Beware – Reviews Are Often Bogus
eCommerce has never been a bigger player in a brand’s selling channels. People are spending, and continuing to spend, more and more online. Every year, Cyber Monday beats out the previous one. Mobile...
View ArticleClik here to view.
A Good Headline Is 80% Of Advertising
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy The principles of...
View ArticleClik here to view.
Amazon Resistant Retailers See Bright Future
Two worlds of retail are emerging. One group of retailers outperformed the S&P 500 by 23% over the last 22 months, while a second group lagged badly behind, beating the S&P by a mere 9% during...
View ArticleClik here to view.
ME = Mobile and Ecommerce Buying
As the retail world staggers past the downturn, every so often there’s a bright spot or two. We see a trend in retail we’re calling ‘ME Buying’. Mobile and Ecommerce are on a tear that cannot be...
View ArticleClik here to view.
Is Your Business Omni-Channel?
Consumers increasingly embrace digital technologies and devices in all stages of their buying journey. Digital is integrated with off-line shopping behavior and we are advising businesses of all types...
View ArticleClik here to view.
Is It Too Soon To Worry About Holiday Sales?
It’s early but I’m worried. The calendar says October, but retailers and economists are already analyzing the holiday shopping season. With budget battles in Washington dominating the media and an...
View ArticleClik here to view.
Trends In Marketing By Gender
Venus and Mars. Adam and Eve. Dick Van Dyke and Mary Tyler Moore. Men and women have always been different and always will be. At least that’s how most marketers and brands have traditionally...
View ArticleClik here to view.
Black Friday Is Overexposed And Overrated
Black Friday used to be magic. It was ‘the day after Thanksgiving’ that was the official kick-off of the holiday (which used to be Christmas) shopping season. And it was the day, for many retailers,...
View ArticleClik here to view.
Black Friday’s Dark Side
Preliminary reports show that Black Friday 2013 results were less than expected. Retailers have changed the dynamic of Black Friday by first pushing into Thursday and now into Wednesday. The extended...
View Article
